The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Denise Woodard, CEO and Founder of Partake Foods,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Denise Woodard,
CEO and Founder of Partake Foods,and ask her some questions.
Tell us about your business? How did you get started? Denise: Partake Foods is a natural food brand that makes delicious, nutritious, allergy-friendly snacks. Our first products are cookies that are free of the top 8 allergens, gluten-free, vegan, non GMO, and made with simple, whole food ingredients. Our mission is to provide peace of mind to those with dietary restrictions and simple enjoyment to everyone. I was inspired by my 5 year old daughter who has multiple food allergies to leave my nearly decade long career at Coca-Cola to launch Partake in 2017 as a self-funded, self-distributed effort, but we've since grown distribution to include Target, Whole Foods, Sprouts, and The Fresh Market.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Denise: Our biggest pivot has been to working fully remote, which has been especially challenging during a period of rapid growth and hiring for our business.
What have you learned from this experience thus far? Both on a professional and personal level.
Denise: That I can't control everything, and for me, the most important thing right now is to be a kind, resilient human.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Denise: Organizations that are using their voice to speak up for what they believe in and what is right - companies that come to mind are Patagonia and Ben & Jerry's.
What are the biggest issues for running your company right now? What areas do you need help with?
Denise: Our biggest issue is maintaining and protecting our company culture during such a tumultuous time.
What's been your biggest win since starting your company?
Denise: Successfully securing the funding we needed to scale our business - and using that capital to land accounts like Target. Also, the growth of our business allowing us to create programs like the Black Fellows in Food & Beverage fellowship and to support organizations like the Food Equality Initiative.
Are there any special or new self-care practices that have helped you stay grounded?
Denise: A daily walk along the waterfront where I live has definitely helped preserve my sanity.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Denise: I watched Ozark, Selling Sunset, and have now moved on to Schitt's Creek!
If you could be any of our marshmallow flavors, which one would you be?
Denise: Birthday Party because I'm always up for a celebration!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Jia Wertz,Documentary Filmmaker,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Jia Wertz,
Documentary Filmmaker,and ask her some questions.
Tell us about your business? How did you get started? Jia: I'm a documentary filmmaker and director. My debut film, Conviction, was selected at numerous film festivals around the world and released on Amazon last month. After a 20-year career in the fashion industry I decided to follow another passion and go into filmmaking. My goal is to shed light on wrongful conviction and the shortcomings of the criminal justice system through my films. Only a short year after switching careers, my first film debuted on Amazon Prime and is nominated for three awards.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Jia: I had to halt all production/shoots due to COVID, which has delayed the completion and release of my second film. Also, Conviction was scheduled to premiere at the Anthology Film Archives in New York and just two weeks before the premiere, all the theaters had to shut down due to COVID, so we had to cancel our premiere.
What have you learned from this experience thus far? Both on a professional and personal level.
Jia:It's critical to adapt, in any situation. With COVID halting production, I was able to focus on editing the footage we had already shot, which was about 80% of the film, so I had a lot to work with. And with all the extra time at home during quarantine, I was able to get a lot of the editing complete – something that would've taken a lot longer had I been going about my day-to-day life. There is a positive side to most situations, it's important to see those positives and not let disruptions get the best of you.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Jia: Doctors, nurses, and all essential workers have been the most inspiring during these tough times we are all in. I can't even imagine the bravery it takes to go into work everyday not knowing if you'll contract an extremely contagious, dangerous virus. These people are the most inspiring, I've never seen anything like it in my lifetime.
What are the biggest issues for running your company right now? What areas do you need help with?
Jia:My biggest issue and main goal right now is to get the word out there about the film and get as many people to watch it as possible. Since all the theatrical screenings were cancelled, the film was released on Amazon Prime – so it's up to me to drive traffic to the film without the marketing/events that would have taken place during normal times. It's challenging, but we will get there slowly.
What's been your biggest win since starting your company?
Jia: My film got into 10 film festivals worldwide, and this month it's nominated for three awards at the Georgia Documentary Film Festival: Best Cinematography, Best Picture, and Best Documentary Film!
Are there any special or new self-care practices that have helped you stay grounded?
Jia: I've been very careful with my time, and only spend time with people who are positive, authentic, and show mutual respect. I think that is very important for self-care.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Jia:
Favorite Book: The Sixteenth Round by Rubin Carter, Favorite Show: I can watch Friends re-runs anytime.
If you could be any of our marshmallow flavors, which one would you be?
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https://squishmarshmallows.com/blogs/news/squish-stars-kate-anastasio2020-12-11T08:21:46-05:002020-12-11T08:21:46-05:00Squish Stars: Kate AnastasioSquish Marshmallows
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Kate Anastasio, Founder of Creations by KK,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Kate Anastasio, Founder of Creations by KK,and ask her some questions.
Tell us about your business? How did you get started? Kate: My hand lettering business started on Etsy as a side gig after I had helped friends with decorating several of their events. I always had fun ideas and figured why not try and make something of it. 4 years later and here I am, ready to start my own website and expanding so much from where I started. What began as just hand lettered chalkboard decor became wood home decor, hand lettered party packages and rentals and my most exciting work yet- working with restaurants and small businesses in my community on their in store advertising and decor.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Kate: I offer contactless pickup for those local to NoVA to ensure safety for all. I take COVID very seriously and want to make sure I everyones health is never at risk.
What have you learned from this experience thus far? Both on a professional and personal level.
Kate:I have learned so much about myself when starting this business. I never imagined Id even be where I am today- I always knew I was a hard worker but from my experience on Etsy, I realized I was strong and smart enough to be a businesswoman. I’ve learned working closely with my customers achieves the best product possible. Listening to my customers makes my products that much more better. And most of all, that some little piece home decor I hand letter in my office is many times something much bigger than what I think- that my items are a part of some big moments in peoples lives- weddings, births, first days of school, memorials- and that is just pretty special and I am so thankful I am trusted by people to make them.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Kate: 2 years ago I started meeting with 2 ladies in my community who were small business owners- Caroline O’Neill of Body Birth and Baby Loudoun and Teresa Smith of Little Tots Music Together. We are all in different fields but helped each other build our social media communities and talk through so many key growing moments at the beginning. I am so thankful I had them to encourage me then and keep me motivated now. And truly, what inspires me most are my followers. I love their feedback, they are my customer and I try to really pay attention to their interest and whats on trend for them!
What are the biggest issues for running your company right now? What areas do you need help with?
Kate:I am a SAH mom first, and businesswoman second. This doesn't mean it is low on the totem pole. With COVID my time has become more limited for projects but with that, my customers are loyal and are flexible with my new turnaround times.
What's been your biggest win since starting your company?
Kate: This win is an exciting one for me! Several Chick Fil A’s in NoVA now work with me on their community boards. The exposure has been wonderful and I never thought when I was a teenager eating a #1 meal that Id be asked to help make their restaurant festive and special! Truly a really neat moment for me!
Are there any special or new self-care practices that have helped you stay grounded?
Kate: Hand lettering is self care for me! Art is so therapeutic- projects are fun and rarely stressful. My business is a small one and with every order I get I am still so humbled someone thinks Im good enough to create for them.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Kate:
Outlander- I am OBSESSED! A Must watch!
If you could be any of our marshmallow flavors, which one would you be?
Kate: Ohhh how to I chose! PB Jelly Time is my all fave. Could eat an entire pack in one sitting!
Anything else you want to add?
Kate: Everything you see in my shop is handmade and especially made for YOU! No two sign are alike- and thats what I love about my job most of all. You truly get a one of a kind item!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toJuliana O'Brien, Founder of hula,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to
Juliana O'Brien, Founder of hula,and ask her some questions.
Tell us about your business? How did you get started? Juliana: As more of my friends were getting married and inspiration for gifts that I hadn’t already gifted my family and loved ones was becoming harder to find, I found myself spending the majority of my weekends shopping throughout malls, small boutique stores and researching for gifts online. Although I still loved the experience of giving and the joy I experienced when they opened their gift I was frustrated with the time it was taking to find something that was original, beautiful, unique and something that they would not buy themselves.
Hula was born to make gift-giving a fun and personalized experience at the simple click of a button. I believe that gifts don’t have to be expensive to be beautiful and meaningful. The smallest gifts can have the most meaning.
As a passionate gift giver, shopaholic and notorious critical consumer I have done the work for you. Day in and out I absolutely love scouring the web for the perfect, unique, beautiful gifts that your family and loved ones will actually want to receive. I created hula's gift finder so that you can purchase gifts all from the comfort of your couch. Selecting who you are buying for, the occasion and how much you are looking to spend resulting in saving yourself the time and stress to find the perfect gift just in time for the holiday season.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Juliana: During COVID I have been able to feature and connect with brands that are not just New York based which has been really great. In the early stages of the hula business my initial plans was that I wanted to feature gifts that were local (in New York) but COVID has forced me to look beyond to where founders and brands may have relocated along with where customers may have also moved to.
What have you learned from this experience thus far? Both on a professional and personal level.
Juliana:That business particularly small businesses need to be adaptable no matter what is happening in the world in order to stay relevant and exceed. Pivot and reiterating the unique value proposition of your brand is crucial as customers needs and wants begin to change.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Juliana: I'm incredible fortunate to be apart of the Dreamers and Doers community. The women and founders that I have met in this community have been so supportive as I've been building hula. I admire my accountability partner Tana Hoffman from @mountainist for her tenacity, grit and willingness to support other female founders no matter how busy she might be. I also admire Ronda Fraley from @thewinepartyco for her beautiful social media strategies and curation. She was so kind to take the time to walk me through some of the tried and tested social strategies before I started hula's social channels. I've looked up to these women a lot during my own journey building hula.
What are the biggest issues for running your company right now? What areas do you need help with?
Juliana:Juggling my full time role in advertising while also building hula. I thought I was good at time management but realized that when you are starting a business that there are endless tasks to start and complete. I find it hard to switch off the creative side and go back to being in my client facing full time role. I've heard about the Pomodoro method and think that may help with time management.
What's been your biggest win since starting your company?
Juliana: There have been multiple mini wins since starting hula. Starting with partnering and featuring amazing brands such as Squish Marshmallows. There are so many brands I have loved for such a long time and I'm so happy that I can add them to hula for everyone else to discover and enjoy. Another important win for me is that I've finally been confident enough to tell family and friends about my business this year. This surprisingly was really hard for me to do.
Are there any special or new self-care practices that have helped you stay grounded?
Juliana: I love walking our dog with my husband in the mornings to Domino Park in Brooklyn. It's such a relaxing way to start the day that I missed out on when I was commuting to the office everyday.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Juliana:
I just started reading Jerry Seinfeld's new book 'Is This Anything'. It's a compilation of all the material he has had filed away from the 70, 80s, 90s and '10s to support his incredible career in comedy. I've always been a die hard Seinfeld fan so I've been in heaven reading this. Highly recommend as a gift for the Seinfeld fan in your life.
If you could be any of our marshmallow flavors, which one would you be?
Juliana: I would be Rocky Road. I have so many nostalgic memories of Rocky Road with my mum. I love that in each bite there's a flavor surprise that you may not have been expecting from your last bite.
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https://squishmarshmallows.com/blogs/news/squish-stars-laura-mccann2020-11-30T07:00:00-05:002020-11-30T07:46:00-05:00Squish Stars: Laura McCannSquish Marshmallows
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toLaura McCann,Chief Mood Booster, Founder and CEO of Adoratherapy,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to
Laura McCann,
Chief Mood Booster, Founder and CEO of Adoratherapy,and ask her some questions.
Tell us about your business? How did you get started? Laura: We hand make aromatherapy perfume in Asheville North Carolina. Our essential oil perfumes are organic, vegan and cruelty free. They are breathable and contain no alcohol. We remind you to breathe, set and intention and shift your mood.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Laura: We are opening our first retail store and have focused on DTC.
What have you learned from this experience thus far? Both on a professional and personal level.
Laura: I remain committed to my bigger vision of shifting people to natural perfume and healing through breathe and essential oils.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Laura: My mother is a constant cheerleader, supporter and coach. My life partner has given me the space to move through the ups and downs feeling truly loved and supported.
What are the biggest issues for running your company right now? What areas do you need help with?
Laura: Capital is an issue. I have self funded this business and it’s taken everything.
What's been your biggest win since starting your company?
Laura: So many wins- opening 500+ retail doors in 18 months; winning a western North Carolina small business of the year Award in 2019; become a Tory Burch Fellow in 2019; being nominated for the CEW awards indie perfume category; Talk Clean To Me did a feature article.
Are there any special or new self-care practices that have helped you stay grounded?
Laura: Breathing, creating rituals of self care, adoring yourself. We remind ourselves and our customers that self love heals and transforms everything.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Laura:
Delores Cannon books and Outlander.
If you could be any of our marshmallow flavors, which one would you be?
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Mollie Creason,Founder and Chief Curator of Well + Wonder Artist Collective,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Mollie Creason, Founder and Chief Curator of Well + Wonder Artist Collective,and ask her some questions.
Tell us about your business? How did you get started? Mollie: Well + Wonder is a southern-curated, web-based collective featuring artwork from southern, female, emerging artists. I believe that experiencing and collecting art shouldn’t be confusing or intimidating. Discovering artwork should be fun, soulful and add to your sense of wonder. Established in 2015, Well + Wonder proudly curates an online gallery of southern art by southern women in a price range fit for collectors—those buying their first pieces, and established collectors looking for a fresh perspective. I launched Well + Wonder Artist Collective in 2015 because, as is the case with most entrepreneurs when they launch a company, I noticed a void in the market place in regards to online art buying in the south and specifically with female artists. I set out to make art buying more personal, less intimidating, and something that can be available to all consumers (even the first time collectors!) The three pillars of Well + Wonder are empowerment, community, and trust. If we can provide these to our artists and our clients than we are fulfilling our mission of supporting southern female artists in an intimate way.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Mollie: Luckily for Well + Wonder we were and have always been an e-commerce brand so I did not have to worry about a brick and mortar space closing as so many retailers did. While sales slowed initially, we did see sales come back and increase beginning in April. My biggest adjustment has been working with each of my artists on their contracts and collections as many of them are working moms trying to juggle school and work. I have had to learn to shift deadlines and make last minute changes to our release calendars.
What have you learned from this experience thus far? Both on a professional and personal level.
Mollie: On a professional level I have spent a lot of time making myself learn about our finances (not my favorite part of running the business!) and how and what that should look like in a crisis. On a personal level, I've learned that I can do more than I often think I am capable of. Teaching two children at home for 6 months while running a growing business made me feel like superwoman some days (even if I had not washed my hair in quite some time).
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Mollie: The Tory Burch Foundation and my class of 2020 fellows! They have inspired me, made the extra effort to help and listen when I have questions, and provided endless support and inspiration.
What are the biggest issues for running your company right now? What areas do you need help with?
Mollie: I still struggle with when and how to spend money. Times feel so turbulent right now and sometimes I feel like I'm on the tilt a whirl making sure I do the right thing and hang on tight!
What's been your biggest win since starting your company?
Mollie: Gosh this is a hard one! Exceeding sales goals are always nice, but to me nothing beats seeing our name in print! And when it's publications like Southern Living and Flower Magazine that's the icing on the cake!
Are there any special or new self-care practices that have helped you stay grounded?
Mollie: You hear it a lot but it's true - getting outside is an instant stress reliever. Exercise, wine with friends, and CBD are all tricks I swear by as well.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Mollie: I just binged Away on Netflix- so good! Reading Rodham by my favorite author Curtis Sittenfeld. Always listening to the following podcasts: How I Built This with Guy Raz The Business of Being Creative with Sean Low Absolutely Not with Heather McMahan for a good laugh
If you could be any of our marshmallow flavors, which one would you be?
Mollie: Birthday Party because I love a lot of color, sprinkles and sweetness. The Birthday Party marshmallows are the perfect blend of pretty, fun, and tasty!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Sensi Graves, Founder Sensi Graves Swim,and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Sensi Graves, Founder of Sensi Graves Swim,and ask her some questions.
Tell us about your business? How did you get started? Sensi: We manufacture sustainable swimwear for active women. Our tagline is made to move because we empower our customers to get out there and get after it. I started this business when I was 23; I was working as a kiteboarding instructor and was in the water every single day. I quickly grew tired of the swimwear on the market, the only choices were frumpy "performance" options or triangle swimsuits that looked cute but didn't actually stay on. I decided to do something about it and make a suit that combine fashion with function, performance with chic design.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Sensi: Since COVID started, we scaled back on production and ad spend and really evaluated all of our expenses. We also started producing masks. Thankfully, our online sales have been strong through COVID and therefore we've continued to produce rad, sustainable performance swimwear for active women.
What have you learned from this experience thus far? Both on a professional and personal level.
Sensi: Being an entrepreneur, you are constantly learning. That's one of the things I love most about it. During this particular experience, I have learned to trust and surrender to the experiences even more. You can't control what's happening around you but you can control how you react to it. On a professional level, I have learned that bigger isn't always better.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Sensi: The Tory Burch foundation has helped immensely during this time. Becoming one of the 2020 fellows was a beacon of light during these crazy times. I also have a monthly accountability group during which the other women and I discuss challenges, celebrate wins and truly support one another. I admire each and every one of them for continuing to dig in and do the work. They aren't afraid of uncovering hard truths in order to keep moving forward.
What are the biggest issues for running your company right now? What areas do you need help with?
Sensi: The biggest issues for running my company right now are increasing profitability. I've bootstrapped this business so maintaining profitability is crucial. And figuring out how to grow. We've grown slowly over the last few years which feels good but getting to that next level has been elusive!
What's been your biggest win since starting your company?
Sensi: Getting into Title Nine!
Are there any special or new self-care practices that have helped you stay grounded?
Sensi: I've really been feeling into slowing down during meals and relishing the experience. Taking the time to taste and enjoy the foods. I've also been slowing down my skin care routine and taking the time to savor how the skin care products feel going on my body. It makes it an indulgent experience.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Sensi:
Untamed by Glennon Doyle and the Youturn Podcast.
If you could be any of our marshmallow flavors, which one would you be?
Sensi: Rocky Road because there's chocolate and it's full of surprises!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toMargaux DelCollo, Co-Owner of TWEE, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Margaux DelCollo, Co-Owner of TWEE, and ask her some questions.
Tell us about your business? How did you get started? Margaux: TWEE is a women owned and operated maker's studio in Philadelphia, PA specializing in handmade, small batch sidewalk chalk; showcasing the ordinary in extraordinary ways. All TWEE products are designed to perfectly fit little ones’ hands, helping to increase a child’s grip strength and fine motor skills while encouraging creative play and imaginative making. In an age where screens and computers are part of the everyday existence, TWEE handmade sidewalk chalk provides the much-needed break for children to take a step back, to make believe, to share experiences with friends and to create their very own chalk masterpieces. TWEE was started by my partner, Kate as a preschool classroom project.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Margaux: Our biggest issue has been how we safely use our space. A maker's studio is by nature a collaborative environment and Covid does not allow for that. So we've been working in shifts with two in a room for four hours at time.
What have you learned from this experience thus far? Both on a professional and personal level.
Margaux: I think the most important take away we've had is how resilient we are as a company and how invested in the success of it we all are. Covid makes for awful in-person working conditions but everyone at TWEE comes in with their masks and gloves and their shortened shifts with a smile on their face and a wonderful attitude.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Margaux: I've been inspired by everyone who just gets up the next day and tries to do it better. The spirit of the small business owner is something I am so proud of.
What are the biggest issues for running your company right now? What areas do you need help with?
Margaux: Because everything has moved to online, we now find ourselves competing for sales with our own Brick and Mortar wholesalers.
What's been your biggest win since starting your company?
Margaux: When stores you admire call you for product.
Are there any special or new self-care practices that have helped you stay grounded?
Margaux: We've been trying to focus on one good thing a day that happens. It can be small, like finally sending the email you've been meaning to to something big like hiring a new team member, but just getting into the practice gratitude.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Margaux:
I'm embarrassed to say, my Covid show has been 90 Day Fiance, all of them, and I just finished Untamed by Glennon Doyle. Cried my eyes out. YES! THINGS ARE HARD BUT I CAN DO HARD THINGS!
If you could be any of our marshmallow flavors, which one would you be?
Margaux: First. I'm practically a marshmallow and second. I'd be your fluff. I've actually been thinking about ordering. I have two little boys - 9 and 6. A few years ago I went to the grocery store and bought extremely white bread, peanut butter and the general fluff and as a surprise made them a peanut butter and fluff sandwich, something that was a special treat when I was growing up. They looked at me like I had given them the grossest thing in the world to eat and they refused. I want to try it again. I NEED TO TRY IT AGAIN. And maybe your very fancy fluff will be what changes their tune!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Brittany Olson, Owner and Photographer of Brittany Sturrett Photography LLC, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to
Brittany Olson, Owner and Photographer of Brittany Sturrett Photography LLC, and ask her some questions.
Tell us about your business? How did you get started? Brittany: My Dad gave me my first 35mm Canon film camera when I was in high school and I fell in love. I went to an art high school which had a photo program giving me the knowledge of how to shoot with film and develop in a dark room. From there I was hooked! I went to SCAD (Savannah College of Art and Design), got my BFA in Photography and moved to NYC with $500, a suitcase and a few freelance jobs at SAKS E-comm with no real "promise" of a full time position. I worked hard, waited tables for 7 years while on the side creating my photography business. It wasn't until I got my full time job as an Associate Photographer for Macy's for when everything started to shift and change for the better. I made so many connections while on set and learned so much that when I decided it was time for me to leave (4 years later) that I wanted to finally try to go full time freelance for myself. It was 7 years in the making for me to be my own boss and the everyday hustle to be better and do better beats a 9-5 working for someone else.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Brittany: The biggest shift for me was to try and figure out other ways to photograph for my clients without being around anyone. Shooting fashion shoots and weddings were a thing of the past for so many months that it was definitely hard. I focused on selling wedding albums to past couples or booking weddings for future dates. For my fashion shoots I set up a little studio in my apartment and tried to create images from home.
What have you learned from this experience thus far? Both on a professional and personal level.
Brittany: On a professional level I learned that everyone is struggling to make changes and adapt to our new normal. I have learned to be more understanding and get back to my school roots for being crafty.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Brittany: Other wedding businesses and photographers have inspired me to shift my way of conducting my business and advertising myself.
What are the biggest issues for running your company right now? What areas do you need help with?
Brittany: My biggest issues are advertising and promoting myself. I've gotten better with my wedding side and now I need to focus on my fashion side. I have a lot more content for my wedding work to help with a flow.
What's been your biggest win since starting your company?
Brittany: My biggest win is working for myself!
Are there any special or new self-care practices that have helped you stay grounded?
Brittany: I have been meditating more which really helps.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Brittany:
Oh gosh! For the first time ever I started listening to the Howard Stern show (my husband got me hooked). I've never listened to it before this year and it's pretty amusing.
If you could be any of our marshmallow flavors, which one would you be?
Brittany: Marshmallow Creme. I grew up LOOOVING marshmallow fluff and this seemed better.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Allison Fleece,Co-founder of WHOA travel, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Allison Fleece,Co-founder of WHOA travel, and ask her some questions.
Tell us about your business? How did you get started? Allison: WHOA travel is an adventure company for women by women. We focus on active adventures all over the world with a commitment to shared experiences and giving back.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Allison: Our entire industry (travel) has been put on pause due to COVID, especially the type of travel we specialize in (international and group travel). We've innovated by developing a safe and pandemic friendly way to travel through a new division we launched called WHOA Wild Card Adventures. The short, WHOA Wild Cards are surprise camping and outdoor adventures for those looking to get out into the great outdoors, it can be the whole family, friends, couples, anyone and everyone (even your dog) and they're happening within three hours of your home city. The surprise? You won't know where you are going until the day you leave! Wild Cards are fun and family friendly way to explore our own backyards, have an adventure to look forward to, and support our local economies as well.
What have you learned from this experience thus far? Both on a professional and personal level.
Allison: Humans are really adaptable and can be really creative when put in a pinch. I love seeing all of the innovations and evolutions happening within businesses during these otherwise tough times.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Allison: I am a part of a Women's Tour Collective which is a small group of female owned travel businesses, and the women in our group have been a solid sounding board and mentor for me and my business. The bi-monthly calls I get to do with them are a constant source of inspiration during these times.
What are the biggest issues for running your company right now? What areas do you need help with?
Allison: The nature of our business, being a travel company, is the biggest issue.
What's been your biggest win since starting your company?
Allison: In 2019 we had a big year, we took almost 30 adventures across 6 continents, that was pretty huge, and 2020 was going to be even bigger, but I'm happy with how we did in 2019 and it's a good place to pick back up from when travel and the world is a little more safe.
Are there any special or new self-care practices that have helped you stay grounded?
Allison: I really try to get out into nature as often as possible, living in the city that's not always easy so I definitely have to plan it out, but for me there is nothing better for my mental health than the great outdoors.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Allison:
I enrolled in a Racial Justice course called Roots to Revolution that meets every Monday for 6 weeks and it's been LIFE CHANGING learning the history of our country that isn't taught in schools. It's helping me in my journey as an ally and activist. I also am reading Caste, watching all of Netflix, and listening to Ted Talks Daily, The Daily, Pod Save America, and a whole lot more.
If you could be any of our marshmallow flavors, which one would you be?
Allison: S'mores! Because I love all things fall, campfires, outdoors, and it has a little bit of everything, which is totally my personality.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Lindsey Mathews,Founder and CEO of BIRTHFIT, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Lindsey Mathews,Founder and CEO of BIRTHFIT, and ask her some questions.
Tell us about your business? How did you get started? Lindsey: BIRTHFIT started as a blog based on my experience as a chiropractor, birth doula, and strength and conditioning coach. In 2017, I launched our first BIRTHFIT Coach Seminar and our online programs. Since then BIRTHFIT has grown and has become the trusted brand for many midwives and obgyns as a fitness and rehab source.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Lindsey: We have focused on our online programs this year. Previously our revenue was from half seminars and half online programs. It's allowed us an opportunity to get clear on our mission, values, and messaging and to learn the customer even more. I feel like we have a great strategy unfolding as we go into the holidays and into 2021. It was a much needed reset.
What have you learned from this experience thus far? Both on a professional and personal level.
Lindsey: ADAPTABILITY is key and transparent communication with your team is respectful. I think as the leader and CEO problem solving is continuous and being able to adapt will be the key to success as a business. Along the journey clear communication is the best thing I can contribute to my team- whether it's positive or negative or neutral subject matter. And this adaptability has definitely influenced my personal life as well.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Lindsey: I like the businesses and individuals that do not conform to mainstream media and/or marketing. They stay true to who they are but adapt within their values and mission.
What are the biggest issues for running your company right now? What areas do you need help with?
Lindsey: Marketing. I'm just learning about online marketing as all of our new customers previously came from word of mouth.
What's been your biggest win since starting your company?
Lindsey: Being profitable. Even if just a little a bit. I started with $75 in the bank and no investors.
Are there any special or new self-care practices that have helped you stay grounded?
Lindsey: ALL of them! This is my jam to stay center and aligned with my midline so that I make choices out of love and not fear. Daily journaling in the morning and evening. Monthly yoni steam sessions. Walks and creative time are key!
Favorite show you've been watching/book you're reading/podcast you're listening to?
Lindsey: Yellowstone.
If you could be any of our marshmallow flavors, which one would you be?
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Melanie Moss, Co-founder and Pastry Chef of Mini Melanie, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Melanie Moss, Co-founder and Pastry Chef of Mini Melanie, and ask her some questions.
Tell us about your business? How did you get started? Melanie: Mini Melanie is an online bakery with delicious and innovative desserts fitting for every special occasion and memorable gift. From our signature jewel-shaped colorful cake truffles, to layers cakes, custom cakes, deep dish cookie cakes, and cookie tins, our sweets are known to be just as beautiful as they are baked with passion and technique.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Melanie: We have pivoted to an almost complete focus on e-commerce, and we've built out our website, commissary kitchen, and line of products. Prior to COVID we were focused on events, catering, and wholesale.
What have you learned from this experience thus far? Both on a professional and personal level.
Melanie: This has been a huge challenge, and it's made us grateful that we had a diversified business to begin with. But we've had to completely change our business with all of the leg work between myself and my co-founder.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Melanie: We're inspired by any other business that hasn't given up as well and is getting creative to survive.
What are the biggest issues for running your company right now? What areas do you need help with?
Melanie: Marketing and acquiring customers.
What's been your biggest win since starting your company?
Melanie: Our product line and customer service.
Are there any special or new self-care practices that have helped you stay grounded?
Melanie: Just trying to stay sane with my toddler son and brand new baby!
Favorite show you've been watching/book you're reading/podcast you're listening to?
Melanie: How I Built This podcast.
If you could be any of our marshmallow flavors, which one would you be?
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toMichelle Gage,Founder ofMichelle Gage Interiors, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toMichelle Gage,Founder ofMichelle Gage Interiors, and ask her some questions.
Tell us about your business? How did you get started? Michelle: We are a residential interior design firm specializing in creating colorful and comfortable homes for our busy clients. I got started after leaving a corporate job in buying for a whimsical home retailer.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Michelle: It’s hard to run a business that is so personal and requires being in someone’s home during Covid. Our entire team practices safe measures outside of work and then wears masks and even latex gloves if needed while in our client’s homes.
What have you learned from this experience thus far? Both on a professional and personal level.
Michelle: We’ve honestly learned just how wonderful our clients are. We’re grateful that there’s now a safe way to be in their home, as it was all so unknown before masks were being seen as a solution. I’ve learned that if you treat your clients well, they not only stick around but also come back for more work right when you need it. We had to pause some projects but no clients walked away and some old ones even came back with new work to keep us going.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Michelle: I’ve been inspired by any small business owner who “keeps going.” It’s been hard to stay motivated at times but it’s great to look to others who are up when you’re down.
What are the biggest issues for running your company right now? What areas do you need help with?
Michelle: It’s hard to manage timelines and expectations when everything is so uncertain. The whole industry is dealing with a lot of shipping delays for furniture, which we can brace clients for, but don’t really know what the length will be. Same with hiring contractors, they’re all booked up, so if we need them for a job it’s hard to say when they can get started.
What's been your biggest win since starting your company?
Michelle: Building a business that is worthy of my husband leaving his engineering position to join.
Are there any special or new self-care practices that have helped you stay grounded?
Michelle: Honestly having less on my weekend calendar is the best kind of self care. That and lots of ice cream.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Michelle: Loving Domino Magazine’s new podcast. Enjoyed reading Everything is Figuroutable by Marie Forleo. Shameless and Ozark for TV, wish I didn’t finish them so early into quarantine.
If you could be any of our marshmallow flavors, which one would you be?
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https://squishmarshmallows.com/blogs/news/squish-stars-lisa-mullan2020-10-26T08:27:18-04:002020-10-26T08:28:20-04:00Squish Stars: Lisa MullanSquish Marshmallows
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toLisa Mullan, Co-Founder of Uwila Warrior, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toLisa Mullan, Co-Founder of Uwila Warrior, and ask her some questions.
Tell us about your business? How did you get started? Lisa: Uwila Warrior makes comfortable, functional, beautiful underwear from size XXS to 4X so she has fewer wedgies and more kickin' ass. It all started in an underwear drawer, it really could have been almost any woman’s underwear drawer, but it was ours. It was filled with all kinds of underwear that shared a couple of commonalities: It was beautiful, and it didn’t fit. We asked, why can’t practical, comfortable underwear also be beautiful underwear? We started Uwila Warrior to make underwear that didn’t require tugging at panty lines and suffering through bad underwear days. Underwear that was not about pleasing someone else, but instead celebrated a woman’s body. Underwear so comfortable, you couldn’t even tell it was there. Uwila Warrior was founded on one simple belief: Women shouldn’t have to twist their bodies and lifestyles into underwear that only fits sometimes – they should have unapologetically colorful, beautiful, and comfortable underwear that fits every moment of their lives. Uwila Warrior is for the woman who goes into the world smart and smiling, completely confident in who she is. Our products are an expression of freedom - featuring spirited colors, cheeky sayings, luxurious silk, and ornate lace. Because why does your underwear drawer have to be boring? It’s designed to fit around your body, to hug your every curve and is made with lightweight moisture wicking fabric to keep you cool and dry all day long.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Lisa: We have leaned heavy into earned media since COVID started to grow our customer base. Our biggest pivot has been the lack of revenue coming from our one retail location in Beacon Hill. We are now using our retail space as a working studio where we are creating customized underwear for our customers. This is catching on and driving customized orders through our website.
What have you learned from this experience thus far? Both on a professional and personal level.
Lisa: Professionally, I am shocked at how much money (and time) it takes to successfully launch a retail apparel company. We have stuck with it and have turned the corner, but it takes years to arrive. Personally, I am humbled by the many egg-in-your-face decisions I have made along the way. Some lessons were more costly than others. All said, the humility of owning our failures in addition to owning our success has lead to tremendous personal growth.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Lisa: I admire the creativity and community of fellow Tory Burch Fellow, Christina Pardy, from Shit that I knit. She is so darn good where we are weak! I also admire intimates legend, Sarah Blakely, she revolutionized intimates at a point where innovation had run dry for so many brands. She also created a kick ass culture and company at Spanx.
What are the biggest issues for running your company right now? What areas do you need help with?
Lisa: Our biggest challenge is scaling our company. Yes, we have revenue growth, but we need more profitable revenue growth. That and getting the word out there about our brand when communities are isolated at home is challenging.
What's been your biggest win since starting your company?
Lisa: The biggest win was putting our underwear out in the market and receiving feedback that so many of our new customers were wearing Uwila Warrior religiously in their weekly rotation. Uwila Warrior was not resonating with just a few women, but so many women.
Are there any special or new self-care practices that have helped you stay grounded?
Lisa: Exercise! I am running and walking and breathing fresh air every day, no matter what the weather. I am not only physically healthier, but mentally healthier.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Lisa: Scene on Radio - what an eye opening podcast on our media.
If you could be any of our marshmallow flavors, which one would you be?
Lisa: Definitely Birthday Party- marshmallows, like underwear, should be bright and cheerful. Birthday Party marshmallows are so happy.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toAbbey Glass,Founder of Abbey Glass, and ask her some questions.
Tell us about your business? How did you get started? Abbey: Abbey Glass encourages women to be self-assured in their femininity from the inside out. We lend a playful elegance to women’s wardrobes, giving them an effortless confidence for every occasion. I love designing classic clothing with a modern twist! I got started designing custom dresses and coats for women in my hometown of Atlanta.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Abbey: Many of our wholesalers did not accept our Spring collection this year, so that was really tough for us since it was our biggest pre-sold season to date by a lot. We also had to close our store in Buckhead Atlanta for a few months, and are still only open by appointment. We are still pivoting, mostly building our online community and connecting with and solving our customers challenges through e-commerce.
What have you learned from this experience thus far? Both on a professional and personal level.
Abbey: Never put all of your eggs in one basket. Also, being an entrepreneur is about constantly changing and growing. The pandemic was the biggest challenge yet, but I've overcome so much already and have many challenges to come.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Abbey: The Tory Burch Fellows entrepreneurs are a huge inspiration to me. They remind me that we are not in this alone and that it's truly a variable landscape across all industries. Some people are thriving! I admire everyones openness and willingness to raise each other up and share resources. It's a community unlike any I've been a part of.
What are the biggest issues for running your company right now? What areas do you need help with?
Abbey: Marketing is where we have the most room to grow. We are currently hiring for a manager position.
What's been your biggest win since starting your company?
Abbey: Being able to grow as a woman through the experiences I've had as an entrepreneur is something that is very unique to me and I would call a win. Every time I make a customer happy, that's a win as well.
Are there any special or new self-care practices that have helped you stay grounded?
Abbey: I need to do more, but regular exercise and only eating what I cook from scratch has kept me very grounded.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Abbey: We are re-watching HOUSE right now, I just love it. I'm reading Grit and It's ok to be the boss, listening to a lot of Andrew Yang and Freakanomics podcast as well!
If you could be any of our marshmallow flavors, which one would you be?
Abbey: Strawberry Shortcake for sure! I love that there's a fruit component and it's simply one of my favorite flavor combos.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Amber Mayfield, Editor in Chief ofWhile Entertaining Magazine, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Amber Mayfield, Editor in Chief of While Entertaining Magazine, and ask her some questions.
Tell us about your business? How did you get started? Amber: While Entertaining is a magazine that celebrates Black culture through food and home entertaining. In an effort to shine light on diverse chefs and beverage professionals, we created While Entertaining Magazine to take the focus off celebrity chef culture, and focus on food, the people who make food, and the experience of food in all our homes. We released the first issue of the magazine digitally in 2020 and are currently raising funding to go to print in 2021.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Amber: Prior to COVID, my main focus was TO BE HOSTED, an event agency that specializes in intimate dinners and weddings for foodies. When COVID swept through New York City, we had to halt all of our event services, which was previously my primary source of income. During COVID, I had to pivot my focus to While Entertaining Magazine, and serve audiences who found themselves cooking and eating at home much more. It has certainly been, and continues to be, quite the roller coaster ride.
What have you learned from this experience thus far? Both on a professional and personal level.
Amber: Professionally and personally, I have learned how important it is to have multiple streams of income in your business - so that when there is instability in one sector, there is possibility for another sector to be thriving.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Amber: I have been so inspired by all the chefs and restaurant owners who are trying to make service, takeout, outdoor dining and popups work for themselves, their families, their employees, and their patrons. Restaurants are such a staple for our culture, especially in New York City, so their strides to survive and serve and adapt have really inspired me to keep thinking about what my events and publishing endeavors look like in the future.
What are the biggest issues for running your company right now? What areas do you need help with?
Amber: My biggest struggle right now is awareness. Being a small company, and having limited budget for marketing, makes growing my customer base a bit harder and slower. I need the most help in getting the word out about our brand and our magazine. Our first issue is really beautiful and I would love to get the stories of these chefs out there and share new perspectives. You can check it out at www.whileentertaining.com (and please, tell a foodie friend or two).
What's been your biggest win since starting your company?
Amber: My biggest win since launching the magazine has been the launch. There are so few Black-owned media publications in existence, so getting the content out there and available has been a huge victory for me. My second biggest win will be taking the magazine to print in 2021.
Are there any special or new self-care practices that have helped you stay grounded?
Amber: I try to read the Bible daily, it keeps me the most grounded. I also like to unwind with a daily workouts or, I try out new recipes ,especially desserts.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Amber: Currently I am watching Lovecraft Country on HBO, it's a horror drama set in the 1950s. I am not usually into horror, but it doesn't bother me much in this show. There is so much history and science to unpack and discuss in this show and that is what makes it interesting for me. I don't know how else to describe it other than it is SO good.
If you could be any of our marshmallow flavors, which one would you be?
Amber: Rocky Road! Because there are a lot of different pieces to me that make the final product come together!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toNora Gardner,CEO of Nora Gardner LLC, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toNora Gardner,CEO of Nora Gardner LLC, and ask her some questions.
Tell us about your business? How did you get started? Nora: I founded my company in 2013 after I could not find professional apparel for the office! We make professional women's workwear; designed and manufactured in NYC.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Nora: I started making masks and PPE when our factories were shut down! I have just had to close my store and I am now focusing on online sales.
What have you learned from this experience thus far? Both on a professional and personal level.
Nora: Trust your instincts.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Nora: Yes, clear thinking and intelligence.
What are the biggest issues for running your company right now? What areas do you need help with?
Nora: How to pivot online!
What's been your biggest win since starting your company?
Nora: Successfully switching to PPE and helping doctors.
Are there any special or new self-care practices that have helped you stay grounded?
Nora: Yes, Keto Diet and Isaac Boots workout, also meditation.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Nora: I love planet money!
If you could be any of our marshmallow flavors, which one would you be?
Nora: Cranberry White Chocolate sounds yum right now!
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https://squishmarshmallows.com/blogs/news/squish-stars-michal-levison2020-10-12T08:00:00-04:002020-10-12T09:13:52-04:00Squish Stars: Michal LevisonSquish MarshmallowsWe were lucky to talk toMichal Levison, Founder of Seasoned Moments, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk toMichal Levison, Founder of Seasoned Moments, and ask her some questions.
Description of your business? How did you get started? Michal: I started a blog called Bump to Bean to chronicle my life as a mother. After a year, I realized my biggest joy came from developing the baby’s palate and teaching her to cook and savor food. I decided to dive into my passion for food and began a business called Seasoned Moments. I wanted to show people that cooking can be a simple and fun activity that brings a family together. So, I started giving cooking workshops and talks. Then, I wrote two cookbooks. Now, Seasoned Moments uses food as a vehicle to identify barriers, find a common ground and shift the existing culture. We empower individuals, businesses and communities to reconnect to food, cook together and return to the communal meal in order to achieve more engaged, productive, healthy and happy lives. We don’t always have everything in common, but we all have to eat.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Michal: Of course, I’ve been cooking (and cleaning) non-stop, with and without my daughters, 9 and 12. They have used cooking as a way to connect with their friends (they bake together over FaceTime or Zoom) and also as a relaxation method. As a family, we have eaten many more meals together which has brought us closer together. We constantly try new foods, share tidbits from our day and, as a result, my girls are more resilient and self-assured. They haven’t fallen into the traps of anxiety and depression like many of their classmates.
Throughout the quarantine, I have continued to work with clients to build their teams through food even while working remotely. I offer free cooking workshops that help raise money for various organizations. I hosted Food Bingo as a fundraiser for restaurants helping frontline workers. I started Happy Hour Chat, a half hour daily Instagram Live show that digs deeps into the food and hospitality world to find out how we can make the future more sustainable and how to use food to heal and unite.
What have you learned from this experience thus far? Both on a professional and personal level.
Michal: That humans are highly adaptable! Plus, my work with food has been validated. Food really is a gateway to human connection.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Michal: My friend Erin Halper has really boosted her business/community to help more people leave their 9-5 in order to build their own practice. It has been amazing to watch her nurture so many amazing businesses, despite COVID!
What are the biggest issues for running your company right now? What areas do you need help with?
Michal: I need to get back to selling my training and workshops!
What's been your biggest win since starting your company?
Michal: I was hired by Kellogg's to deliver a training/workshop for their employees.
Are there any special or new self-care practices that have helped you stay grounded?
Michal: While the weather is warm, I swim in my lake every day. I also make sure to nourish my body with good food, spend time with people I love and who make me feel good, and I read!
Favorite show you've been watching/book you're reading/podcast you're listening to?
Michal: Schitt's Creek is the best! Currently reading "If You Tell" which is terrifying. Podcast: Broken Brain and Sporkful.
If you could be any of our marshmallow flavors, which one would you be?
Michal: Banana Pudding!!!! Such a great flavor profile, comforting but fun.
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https://squishmarshmallows.com/blogs/news/squish-stars-christa-cotton2020-10-08T08:00:00-04:002020-10-08T08:21:47-04:00Squish Stars: Christa CottonSquish MarshmallowsWe were lucky to talk to Christa Cotton,CEO of El Guapo Bitters, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to
Christa Cotton,
CEO of El Guapo Bitters, and ask her some questions.
Description of your business? How did you get started? Christa: We manufacture and sell cocktail bitters, syrups and mixers made with love in New Orleans. In college, I helped my father start Georgia's first distillery - 13th Colony Distilleries. After a stint in advertising, I decided to rejoin the maker community, acquiring the trademark to El Guapo and embarking on a journey comprised of all things bitters.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Christa: We've pivoted our business model from majority B2B to dominantly B2C. We work socially distant split shifts and have implemented a myriad of changes within our facility to support our rapidly evolving operational requirements.
What have you learned from this experience thus far? Both on a professional and personal level.
Christa: Personally, I've learned that operating a small business with a toddler and no family around to rely on is at best, chaotic, but more realistically, nearly impossible. Professionally, I've learned the value of a quick response to shifting market conditions. I am so proud of our team for overcoming the myriad obstacles we've encountered and proud of the exponential growth we're experiencing this year.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Christa: Yes. Being a part of the Tory Burch Foundation 2020 Fellows class has been a lifeline during COVID. Having access to female entrepreneurs experiencing similar struggles and at a similar stage in growth has been invaluable to me during this time. I've very much enjoyed getting to know Neillie Butler of Marie Amie in Birmingham, Rene Graham of Renzoe Box in Austin, Molly Feinning of Babiators and Red Clay Hot Sauce in Charleston, Ira Green of Freedom Deodorant in Las Vegas and so many more.
What are the biggest issues for running your company right now? What areas do you need help with?
Christa: Scaling is a real b*tch. We're just trying to get our ducks in a row before we scale up again, as we outgrew our new facility less than a year after moving in.
What's been your biggest win since starting your company?
Christa: We're 4x Good Food Award winners, which is really special. Our largest piece of press if set to run this holiday season, and we've worked so hard to get this editorial placement. We're so excited for everyone to see it.
Are there any special or new self-care practices that have helped you stay grounded?
Christa: Yes! Long live adult bubble baths! When I'm feeling stressed and especially after a long day of juggling my toddler daughter and the business, 30 minutes to an hour alone with a glass of wine, a candle and a good book is truly a lifeline.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Christa: I'm excited about Bethenny Frankel's new podcast Just B. I've loved the How I Built This resiliency series, as it makes the highs and lows of this roller coaster seem more normal. I've been reading non-work related materials as an outlet to destress.
If you could be any of our marshmallow flavors, which one would you be?
Christa: OMG Birthday Party!!! I miss parties and socializing with my friends so much. When this ends, I'm going to celebrate everything. Every birthday, every holiday, every everything!
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https://squishmarshmallows.com/blogs/news/winner-of-food-networks-chopped-sweets2020-10-06T09:00:00-04:002020-12-31T09:16:34-05:00Winner of Food Network's Chopped SweetsSquish MarshmallowsWell, I'm a Chopped Sweets champion! Never thought i'd say that. As someone with no formal culinary or cooking training, never worked in another company or business' kitchen or bakery, and not able to make a single marshmallow item during the competition (which I've dedicated the last 6 years of my life to), this was pretty surreal. Read along for the full story!
Well, I'm a Chopped Sweets champion! Never thought i'd say that. As someone with no formal culinary or cooking training, never worked in another company or business' kitchen or bakery, and not able to make a single marshmallow item during the competition (which I've dedicated the last 6 years of my life to), this was pretty surreal.
I'd love to give a little backstory and peek behind the curtain of what led up to this (we're going to jump around, so, stick with me on the ride):
I get contacted to audition for the show, a new sweets edition of the cult-favorite Chopped. What. Me? Why? Who cares, I'm going to audition. haha. Now, I've watched this show since it first came out, and I know, you're timed, and have to make everything in one-take, in under 30 and 45 minutes, respectively. Those are the rules. The clock does not stop (trust, there's no "tv magic" here, it legit starts, and counts down in real time- the drama is real). I already knew, there's zero chance I can make marshmallows on the show (if you're a wizard and know how to make marshmallows from start to set/finish in under 45 minutes, give me a call, we can go into another venture together haha). Luckily, I love baking, and, humbly, make some pretty good baked goods. Is it something I get to do even on a semi-regular basis? Hell no. So, to say I was primed and ready to compete would be a lie. But, going into the unknown (let's all sing it like Frozen, together) is pretty much my MO. So, I was up for the challenge.
I made it past the audition, and got my competition/film date. I tried to get as much practice under my belt with the limited amount of time I had (not only leading up to the film date, but, you know, also trying to run a business full time). You never know who you're going to compete against, but you always have to anticipate it being someone who has a lifetime of culinary or pastry experience. Or, it could be someone like me, a scrappy sweet tooth with a competitive spirit (with good sportsmanship, of course- the right attitude is really what's important). Well, when it comes down to it, all you can do is enter with a good attitude, and try to stay focused.
My only goals for entering the competition were to have fun, and try to make it past the first round. That was it. Even if I didn't make it past the first round, just being there, on the set, getting to do this was pretty awesome. Call time was 6:30am (I never usually have to be anywhere by this time, but we're doing this). I'm still early, getting to the location, but I'm the last in my group to arrive. So, I entered a small room with my other competitors, silently filling out paperwork (remember, this was in February, so, no social distancing "necessary"). It was intimidating. No eye contact exchanged yet, no words said yet. When everyone is finishing up/finished, it's time for us to move on to the set. We all get up, and move out of the room. My fellow competitors were Ruthann, Rod, and Mike. As we start to walk down the hall, Ruthann (Ru) turns around with a huge smile and compliments my headband. I will never forget that. that one small compliment put me at pure ease, and I knew (as corny as it sounds) that we would be longtime friends. We get into our holding room, and start talking to one another. I literally could not have ended up with a better group of people. Rod had such a laid back vibe, just talking to him can calm your nerves. Mike has a witty and sarcastic humor that just makes you laugh and smile. I knew, no matter what happened, they helped create this beautiful experience.
Now, through the competition/show itself, there are things that I can remember very well, but others are a complete blur. I felt like the clock would start, and I blacked out, and thinking, "what the hell just happened" after each round. Of course in the back of your mind, you always hope you'll make it to the end, but I didn't think I'd get there. When I made it to the final round, some people who have competed may have said or thought they knew they'd win. That wasn't me. I had no clue what the hell would happen. To me, it was anyone's game. You're supposed to have a stare-down moment on the show and give each other playful lip, which is not my style, and I've never looked someone in the face telling them I'm going to "beat" them haha. Now, I'll also mention, the show you watch is an hour (40ish minutes without commercials). The day on set started at 6:30am, and was released just before 10pm (your phone/watch gets taken away until you're released, so, you have no concept of time, but, it's a long day, and by the final round, you've been there quite a long time and you're probably tired and hungry- don't worry, they definitely feed you throughout the day, but, I was too nervous to eat haha). Getting to that point, I was so happy to have gone that far, and felt accomplished, either way. But to hear Scott say that I was the champ, was pretty weird (no joke, this wouldn't be on camera, but after I was standing alone before the judges after the announcement, I quietly mouthed to the judges, Maneet and Zach "what the f**k??" in disbelief- luckily, they laughed).
From first entering this whole thing, I only wanted to be able to prove to myself that I could do this. No one else. Of course, I'd want to make my parents proud, but hell, they're the most supportive people on this planet, that if I just got to audition and that was it, they'd be proud. So doing this competition was for me. I'm terrible about bragging about myself. I'm the token holder of impostor syndrome. Sometimes (ok, lots of times), I don't stop to appreciate some of my accomplishments and things I've done. However big or small, we all need to do more of that. We need to be ok with, humbly, being proud of ourselves and our capabilities. We need to be grateful for everything that we have, to enable ourselves to be able to do what we do. Far too often we get caught up comparing ourselves to others. We feel badly about ourselves. We get jealous. We get sad, or angry, or think, why me or why not me. It's all garbage. You are not anyone else, and no one else is you. That is your competitive edge. That is your gift. And what and how you choose to use that superpower, is totally up to you. You try something. You failed. So what. Congratulations, you just got a lesson and are now stronger. Don't be embarrassed. Don't be ashamed or feel like you're a failure. You may have failed at something, but you're not a failure, because you tried. We can't all be rockstars at everything (no matter how awesome that would be), and that's not being a downer, that's just life. But as long as you're doing your best, trying new things, and doing things that make you happy, and trying to create that same joy for others, you're winning.
This whole experience, no matter how it panned out, was a win for me. Having a title is amazing, don't get me wrong, but realizing what you're made of, and saying, f**k it, I'm going to do my best, that's the real stuff. So, what happens now? Well, for one, the past 6 months since filming have been a hell of a rollercoaster (that's a whoooole other post), but I'm healthy, and still able to work, so, I'm grateful. Will I try to do more competition shows (once those start again)? I'm totally down! Will I try to integrate more pastries into what I do? Possibly. But what I do know is, I did it, and it was one of the coolest experiences of my life. A big thank you also to the incredible crew of the production- so kind, professional, funny, and nice. It was a privilege to have been on their set. Thank you, and stay tuned...
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https://squishmarshmallows.com/blogs/news/squish-stars-danielle-stern2020-10-05T08:00:01-04:002020-10-05T08:00:01-04:00Squish Stars: Danielle SternSquish MarshmallowsWe were lucky to talk to Danielle Stern, Founder and Creative Director of Leftys Right Mind, and ask her some questions.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Danielle Stern, Founder and Creative Director of Leftys Right Mind, and ask her some questions.
Description of your business? How did you get started? Danielle: Leftys Right Mind is a luxury creative studio. Through visual design and marketing activations, we partner with brands and private clientele to design and create wearable artwork. Leftys Right Mind was first launched as a graphic design studio, but as demand for hand painting and personalization grew, so did our business. The great thing about our company's growth is that graphic design is still a very valuable piece to our larger puzzle.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Danielle: We had a large demand for our on site activations, so clearly with quarantine and social distancing, event bookings have dropped. But the team has stayed determined to get through these times and pivot in redirecting our focus to offer our services in a new way. Virtual events, gifting and collaborations have been keeping us busy, and even though we have a lot to learn, it's been going really well for us.
What have you learned from this experience thus far? Both on a professional and personal level.
Danielle: Both professionally and personally, a positive attitude will get you through anything. Focusing on the tough times and struggle on hinders forward movement, so shift your focus and direct your energy towards something good like perpetual pajama wearing and extended quality time with whoever you are quarantining with. There is no one that feels comfortable with the state of the world right now and everyone on this planet is living through the unknown right alongside you. Don't stress over what you can't control, know you are not alone, and know we will all get through this stronger than we went into it.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
Danielle:Sara Blakely is my girl crush. Not only is she the Founder of Spanx, but she is running her underwear empire while raising a family and not taking herself too seriously. She champions people to follow their passion and to embrace their unique selves. Sara seems to incredibly relatable, down to earth and funny, while being youngest self-made female billionaire. Instead of flaunting her achievements, she uses it to promote and teach hard work, perseverance and hustle. You cannot get more badass than that!
What are the biggest issues for running your company right now? What areas do you need help with?
Danielle: It's difficult to not see your team in person. When you're together, an organic creative collaboration forms. I miss that a lot but thank goodness for Facetime, right? It definitely helps!
What's been your biggest win since starting your company?
Danielle: Being given the opportunity to work with the brands we've gotten the chance to partner with over the years. I remember when I was first starting out and all the pro-bono work I offered just to get my name out there. Now, I have the pleasure of being in the company of brands like Ralph Lauren, Jimmy Choo, Marie Claire and Squish Marshmallows - I'm living my dream!
Are there any special or new self-care practices that have helped you stay grounded?
Danielle: I love to leave my phone and computer in another room, turn on some music and craft - my quarantine hobby and obsession is needlepointing. Unplugging allows me to really clear my head and recharge.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Danielle: I normally never get the chance to watch television but between our Birdies collaboration and a large gifting program with Sephora, their has been endless hours of painting going on, so I've gotten the chance to hardcore binge Breaking Bad, Better Call Saul and now I'm onto Shameless. All 3 I highly recommend!
If you could be any of our marshmallow flavors, which one would you be?
Danielle: Birthday Party!! I am a die hard rainbow sprinkles gal!! Can't ever turn away from them.
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https://squishmarshmallows.com/blogs/news/how-to-get-big-brands-to-partner-with-your-company2020-10-03T08:00:00-04:002020-10-03T08:00:01-04:00How To Get Big Brands To Partner With Your CompanySquish MarshmallowsNothing says summer like s'mores over a fire. Katherine Sprung, owner of Squish Marshmallows, joined Cheddar to share how she started her business and how to land deals with big brands.
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Nothing says summer like s'mores over a fire. Katherine Sprung, owner of Squish Marshmallows, joined Cheddar to share how she started her business and how to land deals with big brands.
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!
We were lucky to talk to Harper Spero, Business Coach & Host of Made Visible Podcast, and ask her some questions.
Description of your business? How did you get started? Harper: I'm a business coach who specializes in working with service-based newbie solopreneurs and small business owners. I work with clients to create businesses they love, determine how to get their idea out into the world and discover the freedom that comes with entrepreneurship. I'm also the host of Made Visible, a podcast dedicated to people living with or affected by invisible illness. Additionally, I'm a writer who focuses on chronicling my rare immunodeficiency that you've likely never heard of. I'm based in New York City and spend my winters in Tel Aviv. I always knew I wanted to be an entrepreneur but didn't know what the business was that I wanted to run. After ten years of working for other people in marketing, event production and public relations and a major health crisis, I decided to enroll in a coaching training program. In 2014, while still working a full time job, I started my coaching business. Shortly thereafter things shifted at my full time job and I went out on my own -- I've been in business for myself ever since. In 2018, when I recognized that podcasting was my favorite way of receiving information, I recognized that nobody else was sharing stories on a weekly basis through audio about invisible illness. So, in July 2018, Made Visible was born where I interview individuals living with or affected by invisible illness about their experiences.
What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business?
Harper: Fortunately I've built a business that can run from anywhere in the world. Prior to Covid-19, I was in Tel Aviv for six weeks and worked from there as if I was in New York. At the beginning of the year, I launched my first group coaching program, Harper's Circle. This has been extremely valuable for my clients as it's a more affordable way to work with me than one-on-one and provides community which is extremely important during these challenging times.
What have you learned from this experience thus far? Both on a professional and personal level.
Harper: This experience has definitely helped me prioritize how I want to spend my time and with who. I've recognized how much I enjoy doing group work (as a participant and facilitator). It's so powerful to learn from others and their experiences.
I've been in a writing group or class for the last five years. These last few months of being in a class as well as facilitating a class has reminded me the importance of writing in my life and how much I want it to be something I continue to spend more and more time on.
Have any businesses or individuals helped to inspire you through this time? What do you admire most about them?
I met Ruthie Ackerman at the beginning of the year and we instantly hit it off. At the beginning of the pandemic, I joined her virtual 6-week personal essay writing class. I then went on to take two more classes with her. She's done an amazing job at providing us with compelling readings, helpful feedback on our writing and a community of other amazing women writers. She's down-to-earth, relatable, smart and helps take your writing to the next level. When she was planning for maternity leave, I presented her with the idea of facilitating her class while she was out and she was immediately sold on the idea. I am grateful for her trust in me and willingness to collaborate.
What are the biggest issues for running your company right now? What areas do you need help with?
Harper: I could always use extra help with marketing. I often have great captions for Instagram but never know what photo to post. I'd love to be able to hand over my ideas to someone and have them share them widely to get more people reading, listening and working with me. I look forward to being able to hire a full-time marketing person one day!
What's been your biggest win since starting your company?
Harper: One of the most powerful things that's happened in my business is how many clients have learned about me and hired me because they read or heard my health story. Whether they have health issues of their own or have a health and wellness business, they find that I'm relatable. I'm not a corporate business coach, I'm casual and approachable. I spent the first 27 years of my life hiding my health issues so it's amazing to have a business that thrives based on me being me without hiding a huge part of my life.
Are there any special or new self-care practices that have helped you stay grounded?
Harper: I've been practicing transcendental meditation for seven years so it's something I aim to do for 20 minutes twice a day. Additionally, I walk 4-7 miles each day around my neighborhood. I know I won't sleep well if I don't move my body and get out of the house.
Favorite show you've been watching/book you're reading/podcast you're listening to?
Harper: I've watched more TV in the last six months than ever in my life. Favorite shows: Unorthodox, Rita, Normal People, Call My Agent I've been listening to less podcasts during this time than ever before- I have limited alone time that I'm not working so I have to be selective of what I listen to.
If you could be any of our marshmallow flavors, which one would you be?
Harper: S'mores. I have always loved the concept of s'mores but really don't like graham crackers. I think I like the experience of roasting the marshmallow the most. Having the toasted s'more marshmallow allows me to embrace the taste of the s'more without having an overbearing amount of cracker.
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https://squishmarshmallows.com/blogs/news/how-katherine-sprung-launched-her-company-squish-marshmallows2020-09-18T17:30:00-04:002020-10-07T22:18:33-04:00How Katherine Sprung Launched Her Company, Squish MarshmallowsSquish MarshmallowsKatherine Sprung was in 'pure hustle mode' when she launched Squish Marshmallows out of her kitchen — now she's savoring sweet success.