Amber: Prior to COVID, my main focus was TO BE HOSTED, an event agency that specializes in intimate dinners and weddings for foodies. When COVID swept through New York City, we had to halt all of our event services, which was previously my primary source of income. During COVID, I had to pivot my focus to While Entertaining Magazine, and serve audiences who found themselves cooking and eating at home much more. It has certainly been, and continues to be, quite the roller coaster ride.
Amber: Professionally and personally, I have learned how important it is to have multiple streams of income in your business - so that when there is instability in one sector, there is possibility for another sector to be thriving.
I have been so inspired by all the chefs and restaurant owners who are trying to make service, takeout, outdoor dining and popups work for themselves, their families, their employees, and their patrons. Restaurants are such a staple for our culture, especially in New York City, so their strides to survive and serve and adapt have really inspired me to keep thinking about what my events and publishing endeavors look like in the future.
My biggest struggle right now is awareness. Being a small company, and having limited budget for marketing, makes growing my customer base a bit harder and slower. I need the most help in getting the word out about our brand and our magazine. Our first issue is really beautiful and I would love to get the stories of these chefs out there and share new perspectives. You can check it out at www.whileentertaining.com (and please, tell a foodie friend or two).
My biggest win since launching the magazine has been the launch. There are so few Black-owned media publications in existence, so getting the content out there and available has been a huge victory for me. My second biggest win will be taking the magazine to print in 2021.
I try to read the Bible daily, it keeps me the most grounded. I also like to unwind with a daily workouts or, I try out new recipes ,especially desserts.
Currently I am watching Lovecraft Country on HBO, it's a horror drama set in the 1950s. I am not usually into horror, but it doesn't bother me much in this show. There is so much history and science to unpack and discuss in this show and that is what makes it interesting for me. I don't know how else to describe it other than it is SO good.
Rocky Road! Because there are a lot of different pieces to me that make the final product come together!
To learn more about Amber and her business: