Christa: Personally, I've learned that operating a small business with a toddler and no family around to rely on is at best, chaotic, but more realistically, nearly impossible. Professionally, I've learned the value of a quick response to shifting market conditions. I am so proud of our team for overcoming the myriad obstacles we've encountered and proud of the exponential growth we're experiencing this year.
Yes. Being a part of the Tory Burch Foundation 2020 Fellows class has been a lifeline during COVID. Having access to female entrepreneurs experiencing similar struggles and at a similar stage in growth has been invaluable to me during this time. I've very much enjoyed getting to know Neillie Butler of Marie Amie in Birmingham, Rene Graham of Renzoe Box in Austin, Molly Feinning of Babiators and Red Clay Hot Sauce in Charleston, Ira Green of Freedom Deodorant in Las Vegas and so many more.
Scaling is a real b*tch. We're just trying to get our ducks in a row before we scale up again, as we outgrew our new facility less than a year after moving in.
We're 4x Good Food Award winners, which is really special. Our largest piece of press if set to run this holiday season, and we've worked so hard to get this editorial placement. We're so excited for everyone to see it.
Yes! Long live adult bubble baths! When I'm feeling stressed and especially after a long day of juggling my toddler daughter and the business, 30 minutes to an hour alone with a glass of wine, a candle and a good book is truly a lifeline.
I'm excited about Bethenny Frankel's new podcast Just B. I've loved the How I Built This resiliency series, as it makes the highs and lows of this roller coaster seem more normal. I've been reading non-work related materials as an outlet to destress.
OMG Birthday Party!!! I miss parties and socializing with my friends so much. When this ends, I'm going to celebrate everything. Every birthday, every holiday, every everything!
To learn more about Christa and her business:
@elguapobitters / @hurricane_christa