Squish Stars: Laura McCann

Laura McCann smiling
The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!

We were lucky to talk to Laura McCann, Chief Mood Booster, Founder and CEO of Adoratherapy, and ask her some questions. 

Tell us about your business? How did you get started?
We hand make aromatherapy perfume in Asheville North Carolina. Our essential oil perfumes are organic, vegan and cruelty free. They are breathable and contain no alcohol. We remind you to breathe, set and intention and shift your mood.

What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business? 
Laura: We are opening our first retail store and have focused on DTC.

What have you learned from this experience thus far? Both on a professional and personal level. 
Laura: I remain committed to my bigger vision of shifting people to natural perfume and healing through breathe and essential oils.

Have any businesses or individuals helped to inspire you through this time? What do you admire most about them? 
Laura:  My mother is a constant cheerleader, supporter and coach. My life partner has given me the space to move through the ups and downs feeling truly loved and supported.

What are the biggest issues for running your company right now? What areas do you need help with? 
Laura: Capital is an issue. I have self funded this business and it’s taken everything.

What's been your biggest win since starting your company? 
Laura:  So many wins- opening 500+ retail doors in 18 months; winning a western North Carolina small business of the year Award in 2019; become a Tory Burch Fellow in 2019; being nominated for the CEW awards indie perfume category; Talk Clean To Me did a feature article.

Are there any special or new self-care practices that have helped you stay grounded? 
Laura:  Breathing, creating rituals of self care, adoring yourself. We remind ourselves and our customers that self love heals and transforms everything.

Favorite show you've been watching/book you're reading/podcast you're listening to? 
Laura Delores Cannon books and Outlander.

If you could be any of our marshmallow flavors, which one would you be? 
Laura:  Banana Pudding!

To learn more about Laura and her business:
Instagram:  @adoratherapy