Squish Stars: Nora Gardner

nora gardner posing on a bench

The past number of months have been a whirlwind. Yet, there are some women entrepreneurs that are continuing to break the mold and shine like the stars they are! We're proud to introduce our Squish Stars campaign, highlighting incredible women entrepreneurs!

We were lucky to talk to Nora Gardner, CEO of Nora Gardner LLCand ask her some questions. 

Tell us about your business? How did you get started?
I founded my company in 2013 after I could not find professional apparel for the office! We make professional women's workwear; designed and manufactured in NYC.

What measures have you been forced to take since COVID started? What is the biggest pivot you had to make with your business? 
Nora: I started making masks and PPE when our factories were shut down! I have just had to close my store and I am now focusing on online sales.

What have you learned from this experience thus far? Both on a professional and personal level. 
Nora: Trust your instincts.

Have any businesses or individuals helped to inspire you through this time? What do you admire most about them? 
Nora:  Yes, clear thinking and intelligence.

What are the biggest issues for running your company right now? What areas do you need help with? 
Nora:  How to pivot online!

What's been your biggest win since starting your company? 
Nora:  Successfully switching to PPE and helping doctors.

Are there any special or new self-care practices that have helped you stay grounded? 
Nora:  Yes, Keto Diet and Isaac Boots workout, also meditation.

Favorite show you've been watching/book you're reading/podcast you're listening to? 
Nora:  I love planet money!

If you could be any of our marshmallow flavors, which one would you be? 
Nora:  Cranberry White Chocolate sounds yum right now!

Anything else you want to add?
Nora:  Remember to be fearless!

To learn more about Nora and her business:
Instagram: @noragardnernyc